Post Graduation Diploma in Advertisement, Media and Event Management

Semester Ist

1. Introduction of Event Management
2. Communication & Presentation Skills
3. Cost and Finance Accounting & Budgeting
4. Event & Media Administration and Legal Consideration
5. Event, Advertising & Media Marketing
6. Event Media Planning & Coordination
7. Customer & Client Agency Relationship
8. Event & Media Operations (Vision to Reality)
9. Modern Events (MICE & Corporate Events)
10. Practical Training & Workshop- I

Semester IInd

1. Business Development & Client Servicing
2. Media Buying & Planning
3. Media, Communication & Development
4. Social Media Marketing Benefits & Challenges – Digiperform
5. Business Entrepreneurship – Bada Business
6. Designing & Event Modernity
7. Event & Media Sponsorship, Sales and Service
8. Public Relation & Consumer Behavior
9. Practical Training & Workshop- II

Each module will include exercises and case studies for hands-on learning, as well as guest speakers from the industry to provide realworld insights and experiences

Post Graduation Diploma in Advertisement, Media & Event Management

It is a course curated for the students interested in the world of media. It gives thorough knowledge of aspects of advertisement, journalism and media and how it influences the event management industry.

This course gives you a comprehensive knowledge about media buying & planning, media communication & development, social media marketing benefits & challenges, public relations & consumer behaviour and digiperform challenges. There are workshops & practical trainings set up for students at the end of each semester.

PGDAMEM is a semester based course which begins in July each year. It’s duration is of 11months and is a full time/ regular course. Any student who has passed class 12th examinations or is appearing in it can apply for this course.